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Analysis

Instagram’s new e-commerce features could transform music marketing – but only if the record industry is willing to change

The MBW Review offers our take on some of the music biz’s biggest recent goings-on. This time, Cherie Hu delves into the latest feature additions to Facebook-owned Instagram, and how the entertainment industry can make the most of them. The MBW Review is supported by Instrumental. As a multibillion-dollar social media platform, Instagram wields unprecedented...

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